Bud brings product truth to every tab.
Online grocery listings bury the details that matter to you. Bud surfaces them.
When you open a product page, Bud opens quietly beside it. No switching apps. No second-guessing. Just the verdict you need, matched to the profile you built.
Why Online Shopping Is Broken for You
Product pages are built for conversion. The details that matter to you are buried - or missing entirely.
Buried Details
Allergen information is often in a footnote, a collapsed section, or absent from the listing altogether. The product image takes up 60% of the screen. The ingredient list does not.
Missing Warnings
"May contain" advisories, shared-facility notices, and bilingual label discrepancies don’t make it into online product descriptions. They live only on the physical package - the one you don’t see until it arrives.
Noisy Reviews
Star ratings aggregate everyone: people who love the taste, people who had no reaction, people who bought the wrong flavour. None of them have your allergies. Their signal is not your signal.
No Profile Fit
Every product page assumes you are a generic customer. You are not. Bud already knows your profile. The extension brings that knowledge to the shelf - the digital one.
Bud does not fix these pages. It reads past them.
Four steps. Zero friction.
Open a product page
Navigate to any product on Amazon, Walmart.ca, Instacart, or Loblaws.ca. Bud activates automatically when it detects a product listing.
Browser address bar with Loblaws.ca URL. Bud icon in the toolbar pulses once.
Bud reads the page
Bud extracts the ingredient list, allergen statement, and nutritional data from the page. When the listing is incomplete, Bud cross-references its verified Canadian product database.
Side panel loading state - ingredient tokens appearing one by one, each tagged and colour-coded.
Get your verdict
Compatible. Caution. Avoid. Your verdict appears at the top of the panel in under three seconds, colour-coded and plain-language explained. No algorithm speak. No ambiguity.
Verdict badge renders. Below it: two flagged ingredients highlighted in amber. One in red.
Go deeper - or move on
If the product passes, Bud gets out of your way. If it doesn’t, Bud shows you exactly why, and surfaces alternatives that do pass. You decide what to do with the information.
Collapsed "Why This Was Flagged" accordion. Below it: two alternative product cards, each with its own verdict badge.
The panel is three things at once.
Personal Alignment
Your allergen profile, dietary preferences, and sensitivity flags - matched against this product’s actual composition. The verdict is yours, not a default.
Bud shows which specific profile flags were triggered, and which were cleared. You always know the exact reasoning behind your verdict.
Hidden Composition
Ingredients that carry risk without being declared allergens. Yeast extract, maltodextrin, carrageenan, and other functional additives flagged against your extended sensitivity profile.
Bud reads what’s listed. It also reads what that means for someone like you.
Better Alternatives
When a product doesn’t pass, Bud doesn’t leave you with a dead end. It surfaces two or three alternatives available from the same retailer - pre-cleared against your profile.
Alternatives are ranked by profile match score, not popularity or price. The best fit comes first.
Bud sees more than what's declared.
Sensory Precision
Hidden Sugar Analysis
Transparency Score
Quiet Strengths
When a product isn't right, Bud doesn't leave you stuck.
An “Avoid” verdict is not a dead end. It is information. Bud tells you exactly which ingredients triggered the flag, explains the nature of the risk in plain language, and immediately shows you what to buy instead - from the same retailer, in the same price range, pre-cleared for your profile.
Avoid verdict issued - flagged ingredients listed, risk type explained in one sentence
Alternatives surfaced - two to four products, same retailer, same category, profile-matched
Comparison panel - side-by-side key differences between the flagged product and each alternative
Add to Saved List - save alternatives for future reference without leaving the page
Your shopping session keeps moving. Bud absorbs the friction.
Supported Retailers
More retailers added monthly through the Data Scout community.
Get notified when the extension launches.
Join the beta waitlist and be first to scan online groceries with Bud.
Take Bud with you, even when you shop from the couch.
Your profile. Your safety record. Every product. Every tab.
The extension is free. It syncs with your BUD app profile over an encrypted local connection. No cloud relay. No data shared with retailers.
Firefox · Edge · Coming to Safari
Bud reads product pages. It does not read anything else. Your browsing history is never accessed or stored.
The extension functions without an account for basic verdicts. Full profile-matched analysis requires the BUD app.