A critical 'second opinion' at the shelf, giving you absolute control.The foundation for a Health OS connecting what you eat to how you feel.
THE MISSION
Problem & Solution
The Problem: "Label Fatigue"
For the 85 million people in the US and Canada with food allergies or strict dietary needs (Celiac, Keto, Vegan), grocery shopping is high-stakes and inefficient. A single misread label can lead to hospitalization. Shoppers spend hours decoding complex ingredient lists, leading to decision fatigue and accidental health risks.
The Solution: The "Safety Wedge"
Bud is a scalable health intelligence platform that starts at the grocery shelf. We enter the market with a friction-free "Safety Wedge" (Phase 1): a personalized filter for the physical world where users scan products to receive an immediate, binary 'Compatible/Avoid' verdict based on their unique health profile. This simplicity eliminates decision fatigue and secures the high-frequency usage required to power our future Intelligence layers.
OUR JOURNEY
The Master Plan
The "Safety Check"
User Acquisition
The Goal: Become the default tool users check before buying groceries. We offer a completely free utility focused on Speed & Safety. Users get a fast response on whether a product fits their diet. By giving away the "safety check" for free, we remove all friction to adoption. This allows us to rapidly build a massive database of scanning behaviors across Canada and the US.
The "Intelligence Layer"
Monetization & Optimization
The Goal: Convert frequent users into subscribers by offering transparency and convenience everywhere. We don't just list ingredients; we explain them. We expose marketing myths, highlight "hidden" pros/cons, and explain why a product is good or bad. Phase 2 shifts from preventing harm to optimizing health.
The "Bio-Feedback Loop"
The Ecosystem
The Goal: Connect Diet to Health Outcomes. Bud evolves from a scanner into a preventative tool. By knowing what users buy (and likely eat), the app can look at that data alongside how they feel. The app identifies patterns humans miss: "You report low energy every time you eat products containing Carrageenan 24 hours prior."
GET STARTED